All About Eyeshadow Application

When it comes to eye makeup the main desire is to attract attention to the eye, making your art (and natural beauty) stand out! This is a step by step guide to creating correct eye makeup application that will help you complete your makeup like a professional!

The main element you will have to take in account first will be the eye shape. It took me a while to understand why a certain makeup look doesn't look as good on me as on someone else. The reason? I have deep set eyes, and for example, I was attempting to create a makeup look that was modeled on a girl with almond shape eyes. This attempt resulted in my prominent brow bone creating shadows in the areas where I didn't want these shadows to be, which made my version very different from what I was trying to replicate. This example was a long time ago, when first starting my journey into professional Makeup Artistry, and I have come a long way since then – and I’m eager to share these important tips to achieving your best eyeshadow application with you!

1) First, you will need to determine the eye shape you are working with before beginning the makeup application. There are several eye shapes: round, almond, monolid, hooded, small, protruding, downturn, upturn and deep set eyes. When you’ve confirmed the correct shape you are working with, you can move on to the next step.

2) The eye color you are working with on your client (or on yourself) is also an important factor in choosing the right eyeshadow color. Depending on the eye color, some colors can make you look tired while others will make your eyes look bright and sultry. You always have to use products that compliment your eye color. For example, for blue eyes choose oranges, reds and warm browns, for green eyes, purples, burgundy and warm browns or red colors are the ones that will make your eyes pop, for brown eyes any eyeshadow color is destined to look great!

3) If you want the eye makeup to be perfect and professional – you will need to ‘invest’ in some great brushes. There are a ton of brushes on the market right now (and luckily, they really don't have to be very expensive!); Morphe Brushes, E.L.F, or Real Techniques have really good quality affordable brushes! The other plus? You won’t need to have a ton of brushes, it will be enough to have 4-5 varying brushes to apply eye makeup.

Quick guide to must-have brush types: 

1. The soft and fluffy brush is for creating shadows i.e. dimension in the crease, and for blending.

2. A slightly firm and rounded brush is for a more controlled eye shadow application and blending.

3. A flat dense brush is for applying pigmented color onto the lid.

4. A flat and sharp brush is for precise application (you can use it for highlighting your inner corner and brow bone, or for defining your lower lash line, or even for tightlining and eyeliner application.

5. Eyeliner brush, which is the primary option that can be used for tightlining and eyeliner application.

When you have answered all of the above questions (you know the eye shape, you’ve chosen the right eyeshadow color(s) for the eyes, and you have brushes on hand) here comes the most interesting, creative, and fun part—makeup  application!

Below are some tips for a perfect eye makeup application, an example of a professional classic smokey eye: 

· Pay attention to the inner corner of your eye, which always should be a slightly lighter highlight to “open up” your eyes.

· Medium eyeshadow on the lid and the dark eye shadow in the outer corner.

· Or you can even skip the medium and apply a dark eyeshadow to the outer “V”.

· The same goes with the lower eyelid: light-medium-dark.

· The brow bone has to also be gently highlighted to “lift” the brow and to create an illusion of a bigger eye. This is a classic technique that works for all eye shapes. Again, light-medium-dark.

1. First tip is to use primer! Always! This will even out the skin color of your eyelids if you have veins or discoloration, it will make the payoff of the eyeshadow color and pigment much better and it will make your eyeshadows stay the whole day without fading. The benefits to an eyeshadow primer are truly endless!

2. Always use a light hand when applying eyeshadows onto the crease. I think this tip is the most important! It will prevent your eye makeup from cracking and it will make your blending more diffused. Take the brush closer to the end of the wand as it will lessen the pressure onto the bristles and thus will make the eyeshadow application appear more delicate.

3. You should always go from the lightest shade to the darkest in the crease! Prep your crease with the light brown eyeshadow first and then take medium brown and then dark brown or even black eyeshadow. Prepping your crease with a lighter shade will make it easier for you to blend the darker shade later. You can even blend in between each eyeshadow application with a clean brush to make the blending appear more professional. For monolids (such as Asian eyes) you will have to create a crease yourself and the steps going from lighter to darker eye shadow will be incredibly helpful.

4. The darker eyeshadow, the smaller the brush should be. This will make your application more precise to the areas which need to be darker to emphasize your eyes (outer corner, for example). Smaller brushes will give you more control and this is exactly what you need when working with a darker shade.

5. Don’t apply too high on your upper eyelid or too low on your lower eye lid with dark eyeshadows; this exception is if you are looking to achieve a ‘messier’ look with your eyeshadow for the specific style (ie: grunge, goth, rocker, etc).

6. Don’t take too much product on your brush, you can always add additional color later; it is much easier to add than subtract color!

7. If somehow you applied more eyeshadow than you needed and want to dilute it, take a matte light (ecru or nude) eye shadow on a fluffy brush and go along the area you want to make lighter. It will really help you to blend everything. Sometimes light shimmery eyeshadows or pigments can help you even out and blend color even better than matte ones.

8. Tap off the excess every time you grab the eyeshadow from a pan. It will save you from fallouts.

9. Another element that can save you from fallout eyeshadow is applying a lot of loose translucent powder that you would apply underneath your eye area before applying dark eye shadows and then dusting it off when you are finished doing your eye makeup. Though, I would not recommend this technique for individuals who have creases under the eyes as by doing this you may accentuate the creases even more.

10. Don't be afraid of tightlining, it will create a huge difference and will make your lashes look thicker and deeper. It is especially helpful for those with hooded eyes as the skin over the eye will hide the eyeliner. With a hooded eye you can even skip the eyeliner and go straight for the tightlining instead.

Our last tricks:

-If you want any eyeshadow to give you more color and be more opaque you will look to choose a creamy white base underneath (blended out before the final color eyeshadow application).

-If you want your lighter eyeshadow to pop even more you can use a darker base for them, it can be a brown or black eye pencil, or cream eyeshadow, or even a gel liner. One thing that matters is it has to be a cream based product (so that the eyeshadow sticks to it), and it will also be blended out with a white base. Keep in mind, if you use a powder black base the color will not show up. This trick works especially well if you use metallic or foiled eyeshadows or pigments or glitter on top of this base. 

Be creative, experiment with different techniques, find what works best for you and your eye shape and color! Once you’ve perfected these techniques it will take less than 10 minutes to perfectly blend your eyeshadows and make your eyes beautifully stand out!


Building The Best Reputation as a Makeup Artist

Besides your portfolio, there's nothing that will take you further in your career than establishing a reliable and excellent reputation from your clients. This is a business where who you know and who knows you, and the impression that you provide to others, truly matters most. Establishing a career as a professional Makeup Artist is about talent and education, but also a lot about recommendations and about people wanting to work with you again and again. Basically clients (no matter if they are fellow industry professionals such as photographers, private clientele, or even celebrities), people will prefer working with someone that they have good chemistry with and who they are able to trust. This is why word of mouth and always being on your “best behavior” and on top of your game goes a long way!

Now, you might wonder how do you begin to build the best reputation? 

It's simple, follow these and you will be well on your way!

1. Work Hard

This goes without saying! The idea is to always be prepared before a job. Have a plan for the look/looks you are going to create (this is why client consultations are always important!) and always have a backup. When you show up, be efficient and get the job done the first time. Also, be ready to adjust if necessary. Clients will always change their mind, and you must be ready to listen and offer them what they want at a moment’s notice.

2. Sanitize

There are numerous Makeup Artists that lack in this department. This is one of the first things you will always learn in school, but industry horror stories are always shared from models and clients. Part of your job as a Makeup Artist is to keep your client safe from infections and skin disease (and with all of the products on the market, there is absolutely no excuse to take the time to clean each and every tool and include disposable products in your kit at all times!). It is of utmost importance to take the necessary precautions, disposable mascara wands, cleaning brushes, etc. You know the drill. Remember: word travels fast and nobody wants to work with a Makeup Artist with questionable hygiene.

3. Be Nice

In general, people like to work with people who have good energy, and are positive and always seek the best solution to any problem at hand. It makes the long days on jobs pass faster. Clients like people that they can easily communicate with. Remember your job is to work on emphasizing the beauty in each individual, you have to make them feel confident, so your attitude and energy are vital

4. Don't Gossip

As a Makeup Artist you'll always be around models, celebrities, photographers, and private clientele (which includes members of your community!). You'll hear numerous personal conversations and work with different faces, some with different skin issues and personalities. Now, what you have to understand is that what you hear on the job must always stay with you, you must keep all of your work confidential. Nobody likes a gossip and people like working with trustworthy professionals. Keep all information to yourself, be loyal, and you'll build the right network of clients that will always love working with you.

5. Build An Online Reputation

This requires a bit of strategy and work, but a good online network will bring attention to your brand! If you have an amazing online presence, with a professional website, and a well curated Instagram and Facebook account and engaging following, you are bound to attract the right clients. Be active, pick a theme, use hashtags! The number one rule is that you are as strong as your network, so use cross networking with the help of the photographers, models, and clients you’ve worked with. The strength of social media is in numbers and who sees you where. By growing your social media presence, your reputation will get a boost!

6. Advance Your Skills

This is not a requirement, but more of a little tip to take your career several steps further. Specialized training or a certification can help advance your skills and career. Specialized training can include learning special effects applications, corrective techniques, fashion, bridal, etc. Certifications earned can help build a loyal clientele. Makeup Artists with advanced skills will also have the potential to earn more income.

Most importantly, keep in mind that a strong reputation will not be built overnight. It's a step by step process that will eventually bring you to the level that you want to be with hard work and great people skills and networking. Starting on the right foot will lead you to the right track to building the best reputation and establishing yourself as a true Makeup Artist professional. At the end of the day, it is the work that you put into your craft, maintaining good relationships, which will in turn improve and create the best brand image for your business!


The Job Hunt : Top Tips for a Makeup Artist

We definitely understand that there is nothing more intimidating than finding your first job as a professional Makeup Artist. Your mind is flooded with millions of questions: Where to start? Who to reach out to? Am I good enough? Will I ever make money? Even after you’ve had a couple of jobs, and gained some experience, as a freelance professional, you will never know when your next gig will appear, and that lack of job security can be a bit scary! As a freelance Makeup Artist you must always be prepared to know that your jobs can (and will likely!) come up at the last minute, as somebody will literally need you tomorrow, so you must always be prepared at a moment’s notice. You always have to be on top of your game, in all aspects of your network (including both personal and professional lives!)  as jobs can be found and come and go at a moment’s notice.

How do you start? First and foremost, make a game plan and always remember that you must continuously work on your portfolio. If you have a down period when work doesn't seem to come your way, there are a multitude of things you can accomplish (portfolio building being number one! Always stay inspired!). In order to get the jobs, you have to keep yourself busy, and network with your fellow creative community and beyond!

1) Collaborate

Reach out to a photographer you know and love working with and create something inspiring together. With clients, it might be harder to experiment, so working on your own artistic vision and creativity will allow you to push your work to the next level. Also, by putting your editorial work out there (via social media) you never know who might see it and offer you work -it’s a continuous cycle! Also, by collaborating with a photographer and making a good impression, there is a huge chance for them to call you back for paid work. Remember: people love working with people they have good work chemistry with. So when you do work on a project: paid or unpaid, always give your best effort and creative vision!

2) Polish Your Skills

You should always practice! Classic, new, simple, creative, practice in all ways - whenever you can. Try new looks on whoever you can get your hands on: yourself/family/friends/models. There's no reason not to always improve. This way when you get hired, you'll be more than ready and not clumsy-ing your way around.

3) Be Social and Network

In order to be hired as a Makeup Artist, people must actually know that you are a practicing Makeup Artist! If you are new to the game or just changed careers, most of your acquaintances might not know about your new job. Always find ways to (subtly) mention what you have been up to. Sharing your passions will inspire others and most people will be quite supportive, you will never know when one of those personal networks may turn into a client recommendation! Extra Tip: Always have business cards on hand!

4) Have a Great Online Presence

Be it Instagram, Facebook, your website, or all of them; you have to put your business out there and you have to post good work! Make sure people see what you are up to and make sure you are easily findable on search engines. There are always people looking for a Makeup Artist to hire and this is the best way to find client recommendations. The most important aspect of securing a job is that those who are looking for your services will have to 1) know how to find you 2) provide good work, there is only one chance to convince a potential client to hire you! It’s very important that you will have an updated website that can be easily navigated with your best work featured as well as a highly professionally curated and active Instagram, which can also bring you increased traffic to your portfolio and the potential for lots of jobs! In this day and age people reach out on these platforms for professional jobs; growing a strong and engaging following can help you in the long run.

5) Websites With Makeup Listings

Finding online platforms where you can find jobs can be tricky if you are new to the profession.

These are sites where people post that they are in need of a Makeup Artist—rather than sites where Makeup Artists need to advertise themselves.

The sites below are a mix of full-time job opportunities and one-time gigs. If you're looking for full-time work, these sites will probably be very helpful. If you're looking for individual, one-time gigs, you might have to sift through a lot of the results to find the jobs you're looking for. Patience and research are the key. Job websites like,, or (an industry professional favorite!) can be great for a Makeup Artist at the beginning of their career, especially when you don't know where to start.

Remember, the amount of work you'll be able to find near you relies heavily on how many people live in your area. If you live near a city, you’ll have increased job opportunities. If you reside in a smaller town, hundreds of miles from the nearest metropolitan center, there may not be too many jobs listed. However, the benefit of living in a smaller town, will hands down be your personal network - if you have a good network of people and know how to hustle, you'll still find the gigs that you want (and as an added benefit, may be the only one in your town to offer them!). 

Finding jobs as a Makeup Artist doesn't follow any traditional job hunting rules - it's a lot about being out there and having a strong and captivating portfolio for the specialization and makeup career you look to work in. Once you get your work out there, clients will most definitely begin to reach out to you!


Practice Makes Perfect! Improving Your Technique

When you are beginning your career as a professional Makeup Artist, and completing your training with a makeup school, you’ll hear and read a lot about improving your technique (with good reason!). This drive and desire to improve should carry on with you well beyond your completion of your studies, as a Makeup Artist there is always room to learn, and always new techniques to improve on and even ways to find a more efficient way of executing a certain look that you already know.

The way that you execute and improve your individual techniques, is entirely up to you as the artist, however there are quite a few methods that can increase your productivity and help you to be the best Makeup Artist that you can be!

1. Practice

There is nothing that will help you more than practice. Practicing on yourself, your family and friends, and eventually models will allow you to establish a variety of different techniques which will become second nature. It’s all about trying a look on different faces, eye shapes and skin types. Only after you feel comfortable with doing a look on a multitude of faces, can you say that you are on the right track to mastering a technique. This way, once you show up at a professional job, there will not be room for error.

2. Experiment

Yes, practice is the base, but experimentation will take your artistry to the next level. We are not just talking about experimenting with colors and playing around with individual techniques to make them your own, but also about trying different professional products and tools. You’ll never know what one new tool will replace two others in your kit and make your life that much easier. It’s also about what tool or type of brush you feel most comfortable executing a certain style with. What feels best in your hands is based upon individual preference; a truly successful Makeup Artist will figure out their own unique way of doing things through experimentation.

3. Read

This might sound like we are taking you back to school, but there are a few classic makeup books (and a variety of material available online!) that you’d be amazed at how much they can teach you on techniques. You’ll find loads of tips and how to’s that you might not have heard of before! A favorite makeup book is hands down Kevyn Aucoin's Making Faces. This book is a must have for aspiring Makeup Artists who are looking to learn the fundamental basics of beauty. Even if it was written in 1997, the steps here are still very useful and incredibly applicable today – classic beauty techniques never change! You'll find applications and techniques in this book, but also a lot of ways to create a variety of looks.

Some additional books that are recommended are Bobbi Brown’s Makeup Manual, Beauty and Living Beauty, this book will help you with executing a perfect natural makeup technique.

4. Go Online

Thanks to today’s trends and society, we literally have access to everything by just the click of a button - millions of makeup tutorials, articles, and inspiration pictures are at your fingertips. As a professional Makeup Artist you should consistently research new how to’s, trends, and innovations. Another incredible option is to browse through archives of old runway shows to view the makeup, and become inspired by the world of fashion, which is so closely intertwined with Makeup Artistry!

5. Keep Records

To see the progress in your work, always keep a record of the beauty looks you have tried. It is always a good idea to take a before and after picture. This way, after a while, you can go back and see what worked and what didn’t. Trust us, it is so much fun to go back and see how much your technique has improved! Sometimes you will not recognize your own work, and that’s the confidence boost you may need to practice more and more, and the encouragement to continuously strive to improve!

6. Always Go Back to Basics

This might seem useless as you go further in your career, but going back to the basics might truly be the best option. In makeup education, it is all about the foundation, what you learn and establish at the beginning of your journey. So whenever you feel like learning, consider going back to the beginning, watch tutorials and techniques that you learned ages ago, you may pick up something (with your added experience!) that you didn’t notice before! After you have had some experience, you’ll see these “basic” techniques with a much different eye, and this will bring another layer to your Makeup Artistry execution.

Improving your technique is about hard work and dedication. It is also about your desire to become better. Realistically, there is no such thing as perfection, but you should be aiming to be the best that you can be at all times. Take out your kit, find your inspiration and aim to become the best makeup artist out there. Oh and quick tip: don’t forget to have fun while at it!