SPOTLIGHT ON MAKEUP ARTIST + INFLUENCER POLINA P

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Polina P is a professional freelance Makeup Artist, working with private clients in Baltimore, Maryland USA. Polina shares her talents worldwide through her social media platforms in creative makeup, featuring one of a kind eye and lip pairings to complete inspirational beauty looks for her 60k+ followers on Instagram + YouTube. She never repeats her creative looks and always shares mini-tutorials on how to achieve these captivating techniques with her followers. Polina is truly a master in detailed, wearable, yet intriguing bold beauty looks, but is also a highly sought after freelance Makeup Artist with a focus in stunning soft, natural, and perfect bridal makeup looks for her lucky clients!

Polina first began her Makeup Artist training through a Master Class with the world famous Makeup By Mario, notably known for celebrity clientele, including a favorite amongst beauty influencers, Kim Kardashian. She started her YouTube + Instagram pages to begin sharing her stunning artistry - this is how we had the pleasure to connect with her. Polina reviewed our Essential Makeup Artist kit and went on to completing our Makeup Artist course, earning her second certification with us at the Online Makeup Academy.

We loved Polina’s work and continued a collaboration where Polina was featured as our guest blogger, writing many of our top articles (check out more of the blog page for some amazing professional tips on brushes, makeup application, and more - all written by Polina exclusively for the Online Makeup Academy!).

As she continues to build her brand as a beauty influencer others have also taken notice, she also partners with Cargo Cosmetics as a Beauty Ambassador, and many other brands look to her for collaboration.  

Check out Polina’s video below of our (original) Essential makeup kit review and Essential Makeup Artist course review, some of our favorite makeup looks by her, and be sure to follow her YouTube channel and Instagram @makeupbypolinap for more inspiration, tips, and tricks.

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We love Polina’s educational story, and hope it will inspire others to reach for the stars!

Remember, creating an Instagram (and/or YouTube) focused business page where you can consistently share content, professional style images, and can provide a unique point of view to your followers will be the best form of promotion that you can build in this current digital age of social media. Focus on building your own individual brand identity, sharing your view and techniques as you begin to build your career - this will help lead you towards the path for continued success (and you will connect with a great community of like minded artists along the way)!



Spotlight on Makeup Artist + Influencer Svetlana Kobaliya

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Svetlana Kobaliya is a professional Makeup Artist, Hairstylist, Esthetician, and beauty influencer. She first attended college majoring in management and after graduation began work in the engineering and legal fields. Although successful in her day job, deep down she knew that she needed to follow her passion for the beauty industry. Svetlana then took a leap of faith - entering the industry in a roundabout way by applying for an administration position at a day spa (always take those first steps, no matter how far they seem from your ultimate goal, to find your way into the field you love!). It was there that she confirmed she had found herself in the right environment and was determined to continue to pursue her goals and dreams of realizing a career as an artist in the beauty industry.

Svetlana then studied to become an Esthetician, and while specializing in skin care she surrounded herself with knowledge (education is key!) in all things beauty. However, her ultimate dream was to become a Certified Makeup Artist, as her true passion was applying her artistry through makeup on herself and others. “I wanted to learn more and wanted to be validated [in my artistry], that is why I wanted to have the certification. I know that this passion for the industry will not go away for me.” The rest is history!

Through the Online Makeup Academy she was able to fulfill this dream, and add another credential to her ever growing professional resume and educational platform. She has excelled in her talents and continues to inspire others through her artistry in makeup and hair (her YouTube channel includes full makeup tutorials and hairstyling tutorials as well as reviews and inspirational content!).

In her YouTube video below Svetlana explains in detail her experience with our OMA Makeup Artist course and Pro Hairstyling course (she has both courses under her belt!). Her star continues to shine and she has become a sought after beauty influencer (for good reason!) - be sure to follow her Instagram @svetakobaliya + YouTube (video links below!)

“If you really want something, you have to help yourself achieve it. There is nothing like being surrounded by like minded people everyday and going to work doing something you love.” - Svetlana Kobaliya

Svetlana continued her education with the PRO Hairstyling course, reviewing the course kit and styles covered throughout the course!

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We’ve loved working with Svetlana and are so excited to see her artistry and platform as an influencer and beauty professional soar to endless heights!