We would all love to afford the most expensive and lavish makeup brands, but let's be serious! Even for the Makeup Artists that have amazing incomes: it is not practical in the long run to have a kit filled with only high-end products (especially since you can find some equally comparable products that are easily affordable!). Makeup goes fast when you are working a lot, doing multiple looks and people on a job. Also, if you are a beginning Makeup Artist and are already struggling with getting your business off the ground, finances may be slim, and discovering those amazingly efficient beauty brands that don't break the bank will be your saving grace.
In our professional experience, these are the best affordable beauty brands that never cease to amaze us. Of course, keep in mind, it is always about trial and error. Whatever does wonders in the hands of one artist, might not work for you. It's whatever fits with your style and technique - so play around with these options, and find what works best for you and your individual artistry!
This one is a wide range Makeup Artist favorite. It's diverse, with an amazing range of colors and options and it's more than affordable. Somehow, it flies under the radar because (please don't gasp) it’s a brand that can be found in your local drugstores! However, don't be fooled by appearances, NYX always delivers and you'll hear Makeup Artists raving about it. It’s easily accessible for those last minute on the job necessities. May I also mention? The lip glosses galore and lipsticks ($4.55-$9)! They are a must try, definitely don't miss this one.
Try: Their liquid illuminators ($5.25-$7.50)! They give such a natural subtle glow-from-within type of finish. Absolutely gorgeous!
2. Obsessive Compulsive Cosmetics or OCC
What we love about this brand (besides it's catchy name) is that it is vegan, cruelty free and it comes with a very affordable price tag. Founded in New York City in 2004 by makeup artist David Klasfeld, Obsessive Compulsive Cosmetics started with one singular product (a lip balm duo) and has grown into an extremely popular brand. Best known for offering up colors and textures you didn’t even know you wanted, the line today includes everything from the beloved Lip Tar liquid lipstick ($17) in 60+ shades to OCC Skin ($23), one of the first collections to cater to HD beauty needs.
Another cruelty-free beauty brand which is also affordable! If you're not familiar with the brand you for sure have been missing out! Catrice Cosmetics is a budget friendly, drugstore makeup brand that has amazing makeup products of the best quality. Also, they have a new 2017 collection that we are all currently obsessed with. They are also well known for their super pigmented and high-end eyeshadows ($2.99+).
Try: Their matte baked eye shadows ($4.99+) are an absolute must!
W7 Make Up, the inspiration of two entrepreneurial young men from West London was created in 2002. Their aim – that every woman should have access to an extensive range of high quality cosmetics at an affordable price – is now definitely a reality, thanks to them! The company has grown exponentially within the past few years and now W7 boasts a collection of over 500 products including: nail polish ($5.95), lipsticks ($4.95-$9.50) and glosses ($5.95-$7.95), eyeshadows ($4.95-$19.50) and more mascaras ($5.95-$10.50) than you could dream of. In other words, W7 Cosmetics offers affordable makeup products with great quality and fun fancy packaging.
Try: Their matte bronzer ($7.95) or nude palette ($7.95)!
5. Coastal Scents
In addition to being easy on your bank account, Coastal Scents is also cruelty-free. If you’re looking for affordable makeup palettes perfect for professionals, Coastal Scents should be your go-to brand. This brand provides the variety you need in your kit—at a fraction of the cost. What’s cool is that they also have individual color selections that let you build your own palette. In our opinion, the Coastal Scents ‘Revealed Palette’ ($19.95) is actually the best beauty budget pick up for those really strapped for cash because it combines the greatness of color options that you would find, for example, in the Urban Decay Naked 1 and Naked 2 into one great palette. It’s packed with 20 natural eyeshadow shades in a range of matte, metallic, frost, shimmer, and satin finish, shades that range in color from the most basic of beige to the most rocking of taupes. This is a no fail destination palette that will be sure to provide you with that highly coveted natural nude glam look!