Perfect Your Makeup Kit

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As you begin your career in professional makeup artistry, the main questions you will likely have as a beginning Makeup Artist is how to build the perfect kit, and what makeup products should be included in it! We know that working without tools is impossible, but there is also no one "right" answer in what your makeup kit should look like. Of course there are the basic products that should always be included - but the brands, colors, types, and additional items, is what will make you as an artist unique! As you grow as an artist, your makeup kit will also grow - as you develop your own style and client base, you will notice the products that are the "perfect items" for your own makeup kit.

For now, as you are just beginning - remember that your makeup kit is a magic wand, without which no transformation will succeed. Therefore, if you decide to embark on the path of a Makeup Artist, be patient: the perfect products for your kit is not an easy process, and will include trial and error (though we think testing out new products is part of the fun!) With that said, we have prepared a guideline for the basic items in your beginning makeup kit:

Any makeup begins with cleansing the skin and preparing it for the subsequent application of products. With cleansing, keep everything simple - it is important to choose the medium that suits all skin types. Micellar water is a must have, and a gentle makeup remover is also a great product to have on hand. As well as a moisturizer - you may want to invest in a higher moisture product as well as an oil-free moisturizer product for both your clients with dry and oily skin. Your clients also will likely bring their own skincare preparation products (this is also highly encouraged!) that they prefer to use.

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Selecting your base foundations: this selection is likely the part that you fear the most - but do not worry, it is easily solved! You do not have to buy 12 jars of foundation: otherwise, just imagine how heavy your makeup kit will be! You can consider only four shades (lightest and darkest) of your choice, as well as a white and yellow color adjuster - this will allow you to achieve perfect shades for all skintones.

Concealer: Follow the same guidelines as the foundation - a selection of lightest and darkest shades, which you will also be able to use for cream contour and highlight!

Powder: A translucent loose powder is ideal as it has a universal tone and adapts to any skin tone.

Blush: Each client is an individual with different color needs and requests - a blush palette with lighter and darker neutral shades is ideal.

Contour + highlight: A contour + highlight palette will be very helpful. You may want to pick up two, one with lighter toned contour/highlight and another with the darkest complexions, depending on the clients you plan to work with.

Eyeliner: Invest in neutral (black and brown) colors - the eyeliner can include your application of choice; pencil, gel, or liquid. You may want to consider a few different application techniques, to see what you are most comfortable with using (and in different settings they will require different products and methods of application!)

Eyeshadow:
First, begin with a palette of neutral shades (especially if you will be focusing on special occasion and bridal makeup!), as well as client work. Most clients will want neutral makeup. After you have started your professional education, you can begin to invest in additional creative color palettes that catch your eye for your artistry.

Mascara: a classic black mascara will be your lifelong partner!

For the preparation of lips, invest in a lip balm to moisturize the lips pre-application.

Lipstick:
Consider a lip palette, as similar to the blush palette - clients will request different shades, and a palette allows you to mix to also create your ideal color!

Do not forget about your essential tools:
Brush set - invest in a brush set (or two) which will include application for foundation, powder, eyeshadow, and lips.

Disposable products: It is essential (to remain sanitary) that you always have disposable tools on hand, these include:
Mascara wands + spoolies
Lip wands
Sponges
Q-Tips

in addition to:
70% isopropyl alcohol (for sanitizing your workspace and tools)
sanitizing wipes
Cosmetic Sanitizer Mist / Brush Cleaner
Tissues

It all adds up quickly, but it is important not to skimp on your kit, even as a beginner. While you do not need to invest in the most expensive brands, it is also important to not select the least expensive brands either - middle range professional brands are key to a professional's appearance!
Still feel overwhelmed? That is why we have created a beginning makeup kit complimentary for our Master Makeup Artist course students - hand selected by our industry professional educators, this kit will kickstart your education and career!

Our makeup kit includes some of our favorite brand name products (Make Up For Ever, Smashbox, Inglot, and more!) for you to experiment with and build upon, read the current list below (but we are always updating and improving, and if we find another product that we love - we will upgrade the kit and include it for you!):

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- MAKE UP FOR EVER ULTRA HD LIQUID FOUNDATION x 4 (retail value of $172)
- MAKE UP FOR EVER FULL COVER EXTREME CREAM CONCEALER (retail value of $102)
- MAKE UP FOR EVER EXCESSIVE LASH Arresting Volume Mascara (retail value of $25)
- MAKE UP FOR EVER AQUA XL WATERPROOF LIQUID LINER (retail value of $23)
- MAKE UP FOR EVER STEP1 SKIN EQUALIZER (retail value of $37)
- INGLOT High Gloss Lip Oil (retail value of $18)
- INGLOT Makeup Brush 31T (retail value of $15)
- INGLOT TRANSLUCENT LOOSE POWDER (retail value of $13)
- INGLOT AMC EYELINER GEL 77 (retail value of $17)
- INGLOT DURALINE (retail value of $14)
- SMASHBOX PUCKER UP LIPSTICK PALETTE (retail value of $24)
- SMASHBOX EYESHADOW Full Exposure Palette (retail value of $52)
- SMASHBOX Cover Shot: Eye Palette (retail value of $29)
- MEHRON SYNWAX (retail value of $10)
- IMAGIC CAMOUFLAGE COLOR CORRECTOR CREAM PALETTE (retail value of $12)
- PRO-LINE BLUSH PALETTE (retail value of $15)
- PRO-LINE Contour Blush Highlight Palette (retail value of $15)
- False Eyelashes (retail value of $12)
- GLITTER (retail value of $25)
- STRASS (retail value of $25)
- 22-PIECE SET: Professional Makeup Brush Set (retail value of $35)
- METAL PLATE WITH SPATULA (retail value of $10)

For those who are just starting their way into the world of makeup, it is important to start it with the right tools. We are always open to our students: write to us and we will figure out how to help you find the perfect products for your individual makeup kit!

Professional Makeup Products For High-End Taste On A Budget

We would all love to afford the most expensive and lavish makeup brands, but let's be serious! Even for the Makeup Artists that have amazing incomes: it is not practical in the long run to have a kit filled with only high-end products (especially since you can find some equally comparable products that are easily affordable!). Makeup goes fast when you are working a lot, doing multiple looks and people on a job. Also, if you are a beginning Makeup Artist and are already struggling with getting your business off the ground, finances may be slim, and discovering those amazingly efficient beauty brands that don't break the bank will be your saving grace.

In our professional experience, these are the best affordable beauty brands that never cease to amaze us. Of course, keep in mind, it is always about trial and error. Whatever does wonders in the hands of one artist, might not work for you. It's whatever fits with your style and technique - so play around with these options, and find what works best for you and your individual artistry!

1. NYX

This one is a wide range Makeup Artist favorite. It's diverse, with an amazing range of colors and options and it's more than affordable. Somehow, it flies under the radar because (please don't gasp) it’s a brand that can be found in your local drugstores! However, don't be fooled by appearances, NYX always delivers and you'll hear Makeup Artists raving about it. It’s easily accessible for those last minute on the job necessities. May I also mention? The lip glosses galore and lipsticks ($4.55-$9)! They are a must try, definitely don't miss this one.

Try: Their liquid illuminators ($5.25-$7.50)! They give such a natural subtle glow-from-within type of finish. Absolutely gorgeous!

 

2. Obsessive Compulsive Cosmetics or OCC

What we love about this brand (besides it's catchy name) is that it is vegan, cruelty free and it comes with a very affordable price tag. Founded in New York City in 2004 by makeup artist David Klasfeld, Obsessive Compulsive Cosmetics started with one singular product (a lip balm duo) and has grown into an extremely popular brand. Best known for offering up colors and textures you didn’t even know you wanted, the line today includes everything from the beloved Lip Tar liquid lipstick ($17) in 60+ shades to OCC Skin ($23), one of the first collections to cater to HD beauty needs.

 

3. Catrice

Another cruelty-free beauty brand which is also affordable! If you're not familiar with the brand you for sure have been missing out! Catrice Cosmetics is a budget friendly, drugstore makeup brand that has amazing makeup products of the best quality. Also, they have a new 2017 collection that we are all currently obsessed with. They are also well known for their super pigmented and high-end eyeshadows ($2.99+).

Try: Their matte baked eye shadows ($4.99+) are an absolute must!

 

4. W7

W7 Make Up, the inspiration of two entrepreneurial young men from West London was created in 2002. Their aim – that every woman should have access to an extensive range of high quality cosmetics at an affordable price – is now definitely a reality, thanks to them! The company has grown exponentially within the past few years and now W7 boasts a collection of over 500 products including: nail polish ($5.95), lipsticks ($4.95-$9.50) and glosses ($5.95-$7.95), eyeshadows ($4.95-$19.50) and more mascaras ($5.95-$10.50) than you could dream of. In other words, W7 Cosmetics offers affordable makeup products with great quality and fun fancy packaging. 

Try: Their matte bronzer ($7.95) or nude palette ($7.95)!

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5. Coastal Scents

In addition to being easy on your bank account, Coastal Scents is also cruelty-free. If you’re looking for affordable makeup palettes perfect for professionals, Coastal Scents should be your go-to brand. This brand provides the variety you need in your kit—at a fraction of the cost. What’s cool is that they also have individual color selections that let you build your own palette. In our opinion, the Coastal Scents ‘Revealed Palette’ ($19.95) is actually the best beauty budget pick up for those really strapped for cash because it combines the greatness of color options that you would find, for example, in the Urban Decay Naked 1 and Naked 2 into one great palette. It’s packed with 20 natural eyeshadow shades in a range of matte, metallic, frost, shimmer, and satin finish, shades that range in color from the most basic of beige to the most rocking of taupes. This is a no fail destination palette that will be sure to provide you with that highly coveted natural nude glam look!

Try: Any of their 88 Palettes ($11.95-$14.95) - with a variety of colors in cute packaging!