Top Makeup Misconceptions

OMA STORIES - Makeup Misconceptions.jpg

We are always hearing about new makeup tips or makeup products that are worth trying from all the mass media sources: Facebook, Instagram, Youtube, etc… it can be overwhelming! Are they all worth it? Should you really follow all of these tips or use every single product that is recommended?

Sometimes media confuses us by convincing us that most famous makeup artists are using a certain product or technique when they’ve actually never actually practiced it! For example, once social media claimed that Mario Dedivanovic was using Banana Powder by Ben Nye on Kim K for under the eye area and the truth is that he actually never did! You know what happened anyways? The moment that everyone saw this article they swept this powder from the shelves in a second to try to achieve the same look. The same can go for makeup tips and techniques, sometimes we are blindly following trends because we read or heard somewhere about them without even understanding why and the basis of the technique, especially when it doesn’t do any good for our appearance! Since all of us have different face and eye shapes some techniques or products will be good for one and a disaster for another; this is something you should always take into account when following your favorite tips and buying into the hype!

Here are some makeup misconceptions – remember always stop and think before applying!:

1.      We think that to get a better coverage out of foundation we have to layer a thick layer of it at once. The truth? It will look extremely cakey! It is much better when you are needing to obtain coverage, you instead apply a thin layer of a product, wait for it to melt into the skin, then apply another layer and check if it is enough and your complexion is evened out the way you want it to. This is how you will get perfect coverage without looking like you are wearing a ton of foundation.

2.      Using your fingers for blending your foundation instead of a brush or sponge. You can’t blend it perfectly with your fingers as sometimes you will press harder, sometimes more lightly. You will also be using way too much product with your fingers! Use a brush or a beauty sponge to blend out the foundation. These tools will help you blend the foundation seamlessly so that it will look like “no makeup” on your skin.

3.      Choosing the right foundation shade on the back of your arm. The color of your arm will always differ from your face! So the truth is you have to even out your complexion with reference to your neck and chest. If they are all different colors you should match everything to your chest (if you are wearing something with a low neckline) and to your neck in all other cases. You will always test on your jaw line to see if it works. Yes, this is the toughest part but is key in helping you find and match the right shade of foundation.

4.      Setting a foundation with powder otherwise it will melt away! It is not true at all. Sometimes women have dry skin and powder after foundation will make their skin look patchy and even drier and they will feel tightness throughout the day making it not comfortable to wear. Use powder only if you feel like you have to use it, for example, if your skin is oily or to get rid of tackiness, or use it only on some areas (like T-zone); you can leave other parts of your face free from powder. Another benefit of not using powder? It will give you a glowing skin effect that is so popular right now.

5.      Highlighting the tip of your nose will make it look slimmer and more glamorous. The truth? This may look good in those social media selfies (if you like the look) but it will look very weird and it will elongate your nose in real life. Add highlighter only to the bridge of your nose!

6.      Thinking that smokey eyes/defined lower eye lid will make your eyes smaller. Or applying eye pencil into the waterline will make them smaller. The truth? This is actually the opposite - “smokey eyes” is a makeup technique which actually makes your eyes bigger and more defined, but you have to do it the right way! Do not leave any harsh lines unblended; every eye shadow has to be blended perfectly into each other making the transition into your skin seamless in order to add more definition to your eyes. As soon as you perfect smokey eyes technique you will use it most of the time as it is the easiest and fastest way to enhance your eyes.

7.      Believing that thick eye liner will make your eyes bigger. The truth? Dark color pulls your eyes back meaning it may make them appear smaller. If you want to accentuate your eyes draw a thin/medium line, not the thick one!

8.      Thinking that eye shadows cannot be the same color with your eye color. This is a misconception. The truth is choosing different hues of the same color of your eyes can make your eyes pop the same as the usage of contrasting colors! You just have to experiment and find the right ones.

9.      We were told for years that you cannot use shimmery eye shadows on elderly women. This is so not true! Shimmery eye shadows chosen wisely will look beautifully refined (as well as on all other ladies)! Just remember that shimmer should not be chunky, instead the shimmer should provide subtle highlight and be finely ground, this is the key to making it look great!

10.  Over-lining your lips will make them look fuller. The truth? If you over-line your lips too much they will look unnatural! To create an illusion of bigger lips try an ombré technique by applying a lighter shade in the center of your lips that will diffuse into the darker one in the corners of your lips. Also you can use highlighter on your cupid’s bow and use wisely a contouring shade right above and below your lips to create an illusion of a shade. These tricks instead will definitely help your lips appear to look bigger.

11.  Choosing High Definition (HD) powder for your face will make you look flawless in pictures. The truth is powders with silica (and this is the main ingredient in these types of powders) will help blur imperfections on your face giving an airbrushed effect but at the same time even the smallest amount of powder with silica will cause a tremendous flashback. This doesn’t mean you cannot use HD powders at all, as they have amazing benefits in terms of makeup making your skin look flawless. You can wear them on a daily basis or for a photo shoot either in a studio, for example, where they use special equipment to diffuse the light without it being too harsh causing a flashback or if you or your client is going to a photo shoot taking place outside at daytime. There will be plenty of natural light and a flash will not cause the flashback and the dreaded white spots in the photo on your face. However, if you are going to any event where photographers will mostly use flash photography and it will be inside or in the evening you may look like a ghost with white traces of powder all over your face! The key is knowing what kind of light will be used on the event, so you may choose the right product to avoid. Keep in mind, silica is not the only culprit for flashback - titanium dioxide, and zinc oxide (which usually are a part of makeup that has SPF) can have the same effect as silica, but usually are not as extreme. A lot of primers or foundations contain SPF so if you know that you or your client will go to the event that will have mostly flash photography just don’t use these kinds of products. If your client insists on using some products with SPF you may lessen its flashback effect by applying a colored powder on top of the foundation. Otherwise you will end up with not flattering white spots on your face when being photographed.

The most important tool to always remember? Practice, don't worry, and have fun! Continued practice and experimentation will always make perfect. If you make mistakes, you will always learn from them and it will help you to continue to improve your craft. Some techniques will work for you while they may not work for others; makeup is an artistry and each individual artist will have their own different forms of expression!

The Job Hunt : Top Tips for a Makeup Artist

We definitely understand that there is nothing more intimidating than finding your first job as a professional Makeup Artist. Your mind is flooded with millions of questions: Where to start? Who to reach out to? Am I good enough? Will I ever make money? Even after you’ve had a couple of jobs, and gained some experience, as a freelance professional, you will never know when your next gig will appear, and that lack of job security can be a bit scary! As a freelance Makeup Artist you must always be prepared to know that your jobs can (and will likely!) come up at the last minute, as somebody will literally need you tomorrow, so you must always be prepared at a moment’s notice. You always have to be on top of your game, in all aspects of your network (including both personal and professional lives!)  as jobs can be found and come and go at a moment’s notice.

How do you start? First and foremost, make a game plan and always remember that you must continuously work on your portfolio. If you have a down period when work doesn't seem to come your way, there are a multitude of things you can accomplish (portfolio building being number one! Always stay inspired!). In order to get the jobs, you have to keep yourself busy, and network with your fellow creative community and beyond!

1) Collaborate

Reach out to a photographer you know and love working with and create something inspiring together. With clients, it might be harder to experiment, so working on your own artistic vision and creativity will allow you to push your work to the next level. Also, by putting your editorial work out there (via social media) you never know who might see it and offer you work -it’s a continuous cycle! Also, by collaborating with a photographer and making a good impression, there is a huge chance for them to call you back for paid work. Remember: people love working with people they have good work chemistry with. So when you do work on a project: paid or unpaid, always give your best effort and creative vision!

2) Polish Your Skills

You should always practice! Classic, new, simple, creative, practice in all ways - whenever you can. Try new looks on whoever you can get your hands on: yourself/family/friends/models. There's no reason not to always improve. This way when you get hired, you'll be more than ready and not clumsy-ing your way around.

3) Be Social and Network

In order to be hired as a Makeup Artist, people must actually know that you are a practicing Makeup Artist! If you are new to the game or just changed careers, most of your acquaintances might not know about your new job. Always find ways to (subtly) mention what you have been up to. Sharing your passions will inspire others and most people will be quite supportive, you will never know when one of those personal networks may turn into a client recommendation! Extra Tip: Always have business cards on hand!

4) Have a Great Online Presence

Be it Instagram, Facebook, your website, or all of them; you have to put your business out there and you have to post good work! Make sure people see what you are up to and make sure you are easily findable on search engines. There are always people looking for a Makeup Artist to hire and this is the best way to find client recommendations. The most important aspect of securing a job is that those who are looking for your services will have to 1) know how to find you 2) provide good work, there is only one chance to convince a potential client to hire you! It’s very important that you will have an updated website that can be easily navigated with your best work featured as well as a highly professionally curated and active Instagram, which can also bring you increased traffic to your portfolio and the potential for lots of jobs! In this day and age people reach out on these platforms for professional jobs; growing a strong and engaging following can help you in the long run.

5) Websites With Makeup Listings

Finding online platforms where you can find jobs can be tricky if you are new to the profession.

These are sites where people post that they are in need of a Makeup Artist—rather than sites where Makeup Artists need to advertise themselves.

The sites below are a mix of full-time job opportunities and one-time gigs. If you're looking for full-time work, these sites will probably be very helpful. If you're looking for individual, one-time gigs, you might have to sift through a lot of the results to find the jobs you're looking for. Patience and research are the key. Job websites like,, or (an industry professional favorite!) can be great for a Makeup Artist at the beginning of their career, especially when you don't know where to start.

Remember, the amount of work you'll be able to find near you relies heavily on how many people live in your area. If you live near a city, you’ll have increased job opportunities. If you reside in a smaller town, hundreds of miles from the nearest metropolitan center, there may not be too many jobs listed. However, the benefit of living in a smaller town, will hands down be your personal network - if you have a good network of people and know how to hustle, you'll still find the gigs that you want (and as an added benefit, may be the only one in your town to offer them!). 

Finding jobs as a Makeup Artist doesn't follow any traditional job hunting rules - it's a lot about being out there and having a strong and captivating portfolio for the specialization and makeup career you look to work in. Once you get your work out there, clients will most definitely begin to reach out to you!