TikTok for makeup artists
If you have not heard of TikTok, you need to read further - as it is the current (and next) big thing, a growing platform that is of the cutting edge and continuing to expand. It is a social network where users post short clips from 15 to 60 seconds. Since 2018, TikTok has been in the TOP of popular app downloads.
The active audience of TikTok is 800 million people a day. With that kind of engagement, isn't it a great place to talk about your business? The social network is becoming increasingly popular and will soon compete with Instagram in the advertising market.
The most progressive beauty brands like eos, NARS, e.l.f. Cosmetics, MAC, Fenty Beauty, Huda Beauty and Jeffree Star Cosmetics already have TikTok profiles. Earlier these brands were more focused on Instagram and YouTube for their audience, now they are willing to work with influencers in TikTok.
TikTok focuses on creativity, so the involvement of the audience here is higher than in other social networks. Therefore, makeup artists can not leave this network unattended. Everyone can get a million views here even on the first video. That's because in TikTok the recommendation system is built on artificial intelligence. It’s enough for social networks to show the user two or three videos to understand what is interesting to them. This opens up great opportunities for account development - you can create a brand account or conduct an advertising campaign.
Here are some tips for maintaining your brand account:
- Create more creative videos – such a recommendation system will help to collect millions of views, even on a new account.
- Advertise your account with bloggers (ask them to shoot a video with your brand and provide a link to your account).
- Get verification.
- Link your Instagram and YouTube accounts to lead an audience from your other sites.
Like in Instagram, at TikTok this type of content is also very popular:
-Beauty tutorial
For example, how to make the graphic liner. Or how to achieve such a skin so that everyone faints from its beauty.
-Beauty lifehacks
This format is very close to beauty tutorials, only adjusted for price and consumer options.
-Beauty reincarnation
This is a different story: it is more about entertainment than about utility. Bloggers using makeup masterfully transform into a variety of characters and stars. This format can easily pass for a tutorial if you are going to any theme party.
For makeup artists, TikTok is another way to make money. 1 out of 8 users of TikTok is already earning on this site. You can choose your own way of earning:
1. Native advertising
Advertise makeup brands, items, or services. The format wanders from one platform to another. Remember the golden rule: 70% of content and 30% of advertising.
2. Attracting customers to the business
It is also a way to attract new clients to your freelance artistry, school or whatever business you may have.
3. Affiliate marketing
Leave a link under the video, subscribers will click and buy, and you will receive a percentage of sales or clicks.
The consensus? People were divided into 2 camps: some hated and simply did not understand what users had found in TikTok, while others spent hours of their lives watching these mesmerizing short video clips.
Finding TikTok as a way of self-expression, and we think it is one of the best new places for makeup artist to express and represent themselves.
Here is the link to Online Makeup Academy's TikTok account:
https://www.tiktok.com/@onlinemakeupacademy