Makeup artist image: whim or necessity?


A Makeup Artist is not just an expert at their profession and communicator to their clients - first and foremost they are a creative person and artist themselves. You are the creator of beauty, and your face is your business card, so take care not only of your client, but also of yourself.

First of all, it is of course the professional knowledge that is important and will serve as the foundation to your artistic expression, but do not forget about the appearance, the art of communication, and the ability to present yourself - present yourself strongly and with confidence that you are a high-class professional and your client is in good hands.

We believe that the success of a Makeup Artist in addition to their professional skills is made up of their presentation and ability to communicate directly with their clients.

Let’s begin with the presentation of yourself and how you will appear when working with your clients: you can express yourself as you wish in your free time; however if the client came to you, be sure to also respect their own opinion and taste.

  • Your professional clothing selection when on the job should not only be stylish and show that you have your own individual taste - but most importantly will need to remain professional. Dark and neutral colors are always recommended, along with clean and minimal lines. It is not a runway show, but rather you will be creating for the client - maintain professional at all times, and the main goal is for you to always look professional, clean, and well maintained (if you take care of yourself, the client will feel this energy and know you will also take good care of them!)

  • Cleanliness is a companion of any employee who works in the beauty industry! The appearance of a specialist should be neat and at the same time stylish and modern.

  • Work shoes must meet two criteria: be clean and comfortable. Heels are not recommended. Flats and comfortable (yet professional shoes) are always preferred, as you will be on your feet for a long period of time catering to your client’s needs.

Remember, your profession is all about building relationships - if people find a Makeup Artist who connects with them and is to their own style and liking, then the client will always return to you, and give you glowing recommendations to their community network as well. As an example, here is a perfect client relationship recommendation from our Online Makeup Academy instructor (you can also see the examples of our working process here).

  • The main tool of a Makeup Artist is their hands, therefore the approach to this part of the body should always be well thought out when working. Your nails should be well manicured, with minimal application - preferably clear or light in color. Keep your hands clean and moisturized, as your client will be “up close and personal” with your hands specifically and it is of utmost importance to provide a hygienic presentation. Keep hand sanitizer (always wash your hands before, after, and in between a makeup application! This is crucial!) as well as a hand cream with a light and fresh (not fragrant) scent.

  • Smell is also crucial when you work so closely with your clients. However, a very fragrant or floral smell is discouraged (do not use perfume, but rather only clean and fresh scents). Many people are allergic to different scents and can be sensitive if you have a fragrant perfume; try to remain fresh and simple, as remember, your customers are not obliged to share your preferences of scents. Keep mints or a mouth freshener spray on hand (not gum) as your breath should always remain fresh. This will make it easier for you to communicate.

  • Keep your hair minimal and pulled back. Even if you have luxurious long hair, the client does not want it in their face. Hair should be clean and not fall on the face. If you have long hair, it should be neatly (and stylishly) pulled back so that your hairstyle does not interfere with work. We recommend braiding your hair and removing it from your face.

    While it is important to prepare your best presentation, it is equally ideal to remain natural. Your makeup should be natural and not be obvious. The best choice is a soft and natural style, which implies a minimum of cosmetics (but always make the extra effort in grooming and apply the usual cosmetics for a great presentation). The client should feel comfortable, and if your makeup is better and brighter than their requests, then the person may become embarrassed and doubt you as a professional. Overall, this will be a decision you will make dependent on each client and the job at hand - it is important for the Makeup Artist to ensure that the client is satisfied and feels great.

The manner of communication

It's very important to always maintain positive client/artist relationships, and follow proper ethics for a makeup artist:

If you are receiving a client in your studio space, and the client arrives to your appointment early but are not yet ready to receive them, tell the client how long to wait and offer a drink (sparkling and still water is always great to have on hand, as well as coffee and tea, it's a small gesture that makes all the difference!)
Establish a relationship of trust with the client: communicaton is key, find out what makeup the client wants, determine the condition of the skin and the necessary care products. Listen carefully. Your ultimate goal is to make the client happy.

  • Always address your client by name; this adds a personal touch and will let the client know you care about them.

  • If your client is not in the mood to talk, don’t impose a conversation, you can simply comment on your actions during the appplication.

  • If the client decides to share personal problems with you, treat it with understanding, but do not give advice.

  • During makeup application is a very personal process, try to keep a comfortable distance. Too close to the client can cause discomfort.

  • After you finish the makeup, you can always provide some tips on how to apply these techniques at home.

  • Before the client leaves, make sure that they are completely satisfied. After the first visit, you can offer a business card!

To become a true professional, of course, written advice is not enough. Interested in learning more? You can continue your professional education with an Online Makeup Academy course, where our instructors will tell you about all the intricacies of the work of the Makeup Artist in detail.

Perfect Your Makeup Kit


As you begin your career in professional makeup artistry, the main questions you will likely have as a beginning Makeup Artist is how to build the perfect kit, and what makeup products should be included in it! We know that working without tools is impossible, but there is also no one "right" answer in what your makeup kit should look like. Of course there are the basic products that should always be included - but the brands, colors, types, and additional items, is what will make you as an artist unique! As you grow as an artist, your makeup kit will also grow - as you develop your own style and client base, you will notice the products that are the "perfect items" for your own makeup kit.

For now, as you are just beginning - remember that your makeup kit is a magic wand, without which no transformation will succeed. Therefore, if you decide to embark on the path of a Makeup Artist, be patient: the perfect products for your kit is not an easy process, and will include trial and error (though we think testing out new products is part of the fun!) With that said, we have prepared a guideline for the basic items in your beginning makeup kit:

Any makeup begins with cleansing the skin and preparing it for the subsequent application of products. With cleansing, keep everything simple - it is important to choose the medium that suits all skin types. Micellar water is a must have, and a gentle makeup remover is also a great product to have on hand. As well as a moisturizer - you may want to invest in a higher moisture product as well as an oil-free moisturizer product for both your clients with dry and oily skin. Your clients also will likely bring their own skincare preparation products (this is also highly encouraged!) that they prefer to use.


Selecting your base foundations: this selection is likely the part that you fear the most - but do not worry, it is easily solved! You do not have to buy 12 jars of foundation: otherwise, just imagine how heavy your makeup kit will be! You can consider only four shades (lightest and darkest) of your choice, as well as a white and yellow color adjuster - this will allow you to achieve perfect shades for all skintones.

Concealer: Follow the same guidelines as the foundation - a selection of lightest and darkest shades, which you will also be able to use for cream contour and highlight!

Powder: A translucent loose powder is ideal as it has a universal tone and adapts to any skin tone.

Blush: Each client is an individual with different color needs and requests - a blush palette with lighter and darker neutral shades is ideal.

Contour + highlight: A contour + highlight palette will be very helpful. You may want to pick up two, one with lighter toned contour/highlight and another with the darkest complexions, depending on the clients you plan to work with.

Eyeliner: Invest in neutral (black and brown) colors - the eyeliner can include your application of choice; pencil, gel, or liquid. You may want to consider a few different application techniques, to see what you are most comfortable with using (and in different settings they will require different products and methods of application!)

First, begin with a palette of neutral shades (especially if you will be focusing on special occasion and bridal makeup!), as well as client work. Most clients will want neutral makeup. After you have started your professional education, you can begin to invest in additional creative color palettes that catch your eye for your artistry.

Mascara: a classic black mascara will be your lifelong partner!

For the preparation of lips, invest in a lip balm to moisturize the lips pre-application.

Consider a lip palette, as similar to the blush palette - clients will request different shades, and a palette allows you to mix to also create your ideal color!

Do not forget about your essential tools:
Brush set - invest in a brush set (or two) which will include application for foundation, powder, eyeshadow, and lips.

Disposable products: It is essential (to remain sanitary) that you always have disposable tools on hand, these include:
Mascara wands + spoolies
Lip wands

in addition to:
70% isopropyl alcohol (for sanitizing your workspace and tools)
sanitizing wipes
Cosmetic Sanitizer Mist / Brush Cleaner

It all adds up quickly, but it is important not to skimp on your kit, even as a beginner. While you do not need to invest in the most expensive brands, it is also important to not select the least expensive brands either - middle range professional brands are key to a professional's appearance!
Still feel overwhelmed? That is why we have created a beginning makeup kit complimentary for our Master Makeup Artist course students - hand selected by our industry professional educators, this kit will kickstart your education and career!

Our makeup kit includes some of our favorite brand name products (Make Up For Ever, Smashbox, Inglot, and more!) for you to experiment with and build upon, read the current list below (but we are always updating and improving, and if we find another product that we love - we will upgrade the kit and include it for you!):


- MAKE UP FOR EVER ULTRA HD LIQUID FOUNDATION x 4 (retail value of $172)
- MAKE UP FOR EVER EXCESSIVE LASH Arresting Volume Mascara (retail value of $25)
- MAKE UP FOR EVER STEP1 SKIN EQUALIZER (retail value of $37)
- INGLOT High Gloss Lip Oil (retail value of $18)
- INGLOT Makeup Brush 31T (retail value of $15)
- INGLOT AMC EYELINER GEL 77 (retail value of $17)
- INGLOT DURALINE (retail value of $14)
- SMASHBOX EYESHADOW Full Exposure Palette (retail value of $52)
- SMASHBOX Cover Shot: Eye Palette (retail value of $29)
- MEHRON SYNWAX (retail value of $10)
- PRO-LINE BLUSH PALETTE (retail value of $15)
- PRO-LINE Contour Blush Highlight Palette (retail value of $15)
- False Eyelashes (retail value of $12)
- GLITTER (retail value of $25)
- STRASS (retail value of $25)
- 22-PIECE SET: Professional Makeup Brush Set (retail value of $35)
- METAL PLATE WITH SPATULA (retail value of $10)

For those who are just starting their way into the world of makeup, it is important to start it with the right tools. We are always open to our students: write to us and we will figure out how to help you find the perfect products for your individual makeup kit!

All About Eyeshadow Application

When it comes to eye makeup the main desire is to attract attention to the eye, making your art (and natural beauty) stand out! This is a step by step guide to creating correct eye makeup application that will help you complete your makeup like a professional!

The main element you will have to take in account first will be the eye shape. It took me a while to understand why a certain makeup look doesn't look as good on me as on someone else. The reason? I have deep set eyes, and for example, I was attempting to create a makeup look that was modeled on a girl with almond shape eyes. This attempt resulted in my prominent brow bone creating shadows in the areas where I didn't want these shadows to be, which made my version very different from what I was trying to replicate. This example was a long time ago, when first starting my journey into professional Makeup Artistry, and I have come a long way since then – and I’m eager to share these important tips to achieving your best eyeshadow application with you!

1) First, you will need to determine the eye shape you are working with before beginning the makeup application. There are several eye shapes: round, almond, monolid, hooded, small, protruding, downturn, upturn and deep set eyes. When you’ve confirmed the correct shape you are working with, you can move on to the next step.

2) The eye color you are working with on your client (or on yourself) is also an important factor in choosing the right eyeshadow color. Depending on the eye color, some colors can make you look tired while others will make your eyes look bright and sultry. You always have to use products that compliment your eye color. For example, for blue eyes choose oranges, reds and warm browns, for green eyes, purples, burgundy and warm browns or red colors are the ones that will make your eyes pop, for brown eyes any eyeshadow color is destined to look great!

3) If you want the eye makeup to be perfect and professional – you will need to ‘invest’ in some great brushes. There are a ton of brushes on the market right now (and luckily, they really don't have to be very expensive!); Morphe Brushes, E.L.F, or Real Techniques have really good quality affordable brushes! The other plus? You won’t need to have a ton of brushes, it will be enough to have 4-5 varying brushes to apply eye makeup.

Quick guide to must-have brush types: 

1. The soft and fluffy brush is for creating shadows i.e. dimension in the crease, and for blending.

2. A slightly firm and rounded brush is for a more controlled eye shadow application and blending.

3. A flat dense brush is for applying pigmented color onto the lid.

4. A flat and sharp brush is for precise application (you can use it for highlighting your inner corner and brow bone, or for defining your lower lash line, or even for tightlining and eyeliner application.

5. Eyeliner brush, which is the primary option that can be used for tightlining and eyeliner application.

When you have answered all of the above questions (you know the eye shape, you’ve chosen the right eyeshadow color(s) for the eyes, and you have brushes on hand) here comes the most interesting, creative, and fun part—makeup  application!

Below are some tips for a perfect eye makeup application, an example of a professional classic smokey eye: 

· Pay attention to the inner corner of your eye, which always should be a slightly lighter highlight to “open up” your eyes.

· Medium eyeshadow on the lid and the dark eye shadow in the outer corner.

· Or you can even skip the medium and apply a dark eyeshadow to the outer “V”.

· The same goes with the lower eyelid: light-medium-dark.

· The brow bone has to also be gently highlighted to “lift” the brow and to create an illusion of a bigger eye. This is a classic technique that works for all eye shapes. Again, light-medium-dark.

1. First tip is to use primer! Always! This will even out the skin color of your eyelids if you have veins or discoloration, it will make the payoff of the eyeshadow color and pigment much better and it will make your eyeshadows stay the whole day without fading. The benefits to an eyeshadow primer are truly endless!

2. Always use a light hand when applying eyeshadows onto the crease. I think this tip is the most important! It will prevent your eye makeup from cracking and it will make your blending more diffused. Take the brush closer to the end of the wand as it will lessen the pressure onto the bristles and thus will make the eyeshadow application appear more delicate.

3. You should always go from the lightest shade to the darkest in the crease! Prep your crease with the light brown eyeshadow first and then take medium brown and then dark brown or even black eyeshadow. Prepping your crease with a lighter shade will make it easier for you to blend the darker shade later. You can even blend in between each eyeshadow application with a clean brush to make the blending appear more professional. For monolids (such as Asian eyes) you will have to create a crease yourself and the steps going from lighter to darker eye shadow will be incredibly helpful.

4. The darker eyeshadow, the smaller the brush should be. This will make your application more precise to the areas which need to be darker to emphasize your eyes (outer corner, for example). Smaller brushes will give you more control and this is exactly what you need when working with a darker shade.

5. Don’t apply too high on your upper eyelid or too low on your lower eye lid with dark eyeshadows; this exception is if you are looking to achieve a ‘messier’ look with your eyeshadow for the specific style (ie: grunge, goth, rocker, etc).

6. Don’t take too much product on your brush, you can always add additional color later; it is much easier to add than subtract color!

7. If somehow you applied more eyeshadow than you needed and want to dilute it, take a matte light (ecru or nude) eye shadow on a fluffy brush and go along the area you want to make lighter. It will really help you to blend everything. Sometimes light shimmery eyeshadows or pigments can help you even out and blend color even better than matte ones.

8. Tap off the excess every time you grab the eyeshadow from a pan. It will save you from fallouts.

9. Another element that can save you from fallout eyeshadow is applying a lot of loose translucent powder that you would apply underneath your eye area before applying dark eye shadows and then dusting it off when you are finished doing your eye makeup. Though, I would not recommend this technique for individuals who have creases under the eyes as by doing this you may accentuate the creases even more.

10. Don't be afraid of tightlining, it will create a huge difference and will make your lashes look thicker and deeper. It is especially helpful for those with hooded eyes as the skin over the eye will hide the eyeliner. With a hooded eye you can even skip the eyeliner and go straight for the tightlining instead.

Our last tricks:

-If you want any eyeshadow to give you more color and be more opaque you will look to choose a creamy white base underneath (blended out before the final color eyeshadow application).

-If you want your lighter eyeshadow to pop even more you can use a darker base for them, it can be a brown or black eye pencil, or cream eyeshadow, or even a gel liner. One thing that matters is it has to be a cream based product (so that the eyeshadow sticks to it), and it will also be blended out with a white base. Keep in mind, if you use a powder black base the color will not show up. This trick works especially well if you use metallic or foiled eyeshadows or pigments or glitter on top of this base. 

Be creative, experiment with different techniques, find what works best for you and your eye shape and color! Once you’ve perfected these techniques it will take less than 10 minutes to perfectly blend your eyeshadows and make your eyes beautifully stand out!