Spotlight on Makeup Artist + Influencer Svetlana Kobaliya

Svetlana Kobaliya is a professional Makeup Artist, Hairstylist, Esthetician, and beauty influencer. She first attended college majoring in management and after graduation began work in the engineering and legal fields. Although successful in her day job, deep down she knew that she needed to follow her passion for the beauty industry. Svetlana then took a leap of faith - entering the industry in a roundabout way by applying for an administration position at a day spa (always take those first steps, no matter how far they seem from your ultimate goal, to find your way into the field you love!). It was there that she confirmed she had found herself in the right environment and was determined to continue to pursue her goals and dreams of realizing a career as an artist in the beauty industry.

Svetlana then studied to become an Esthetician, and while specializing in skin care she surrounded herself with knowledge (education is key!) in all things beauty. However, her ultimate dream was to become a Certified Makeup Artist, as her true passion was applying her artistry through makeup on herself and others. “I wanted to learn more and wanted to be validated [in my artistry], that is why I wanted to have the certification. I know that this passion for the industry will not go away for me.” The rest is history!

Through the Online Makeup Academy she was able to fulfill this dream, and add another credential to her ever growing professional resume and educational platform. She has excelled in her talents and continues to inspire others through her artistry in makeup and hair (her YouTube channel includes full makeup tutorials and hairstyling tutorials as well as reviews and inspirational content!).

In her YouTube video below Svetlana explains in detail her experience with our OMA Makeup Artist course and Pro Hairstyling course (she has both courses under her belt!). Her star continues to shine and she has become a sought after beauty influencer (for good reason!) - be sure to follow her Instagram @svetakobaliya + YouTube (video links below!)

“If you really want something, you have to help yourself achieve it. There is nothing like being surrounded by like minded people everyday and going to work doing something you love.” - Svetlana Kobaliya

Svetlana continued her education with the PRO Hairstyling course, reviewing the course kit and styles covered throughout the course!


We’ve loved working with Svetlana and are so excited to see her artistry and platform as an influencer and beauty professional soar to endless heights!

Online Makeup Academy on The Doctors with Emily Jensen

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Makeup is empowerment; whether you are creating for yourself or your clients, you have the power to inspire and create an experience that can connect and even change the lives and outlook for others. Makeup artistry is one of the most expressive art forms; allowing you to be yourself and comfortable in your own skin, experiment, and find your own vision – providing a core outlet for self-expression.

At the Online Makeup Academy we live by this motto, with our goal to inspire and empower using makeup and makeup artistry as our tools; providing a professional education to students to not only guide their career paths and establishing goals by doing what they love and preparing them with the techniques to build upon their artistry, which will in turn inspire their clients, but also to empower themselves. Guiding a path towards truly fulfilling your dreams, with a support system that will cultivate your talents; translating your beauty from within for all to see and embrace.  

We were so excited when The Doctors show reached out wanting to collaborate with us and asked us to surprise one of their guests (the incredibly inspiring and talented Emily Jensen, check out and follow her YouTube channel: with our Master Makeup Artist course and kit – of course we said yes! We were even more thrilled to watch the inspiring segment when it aired and wanted to further carry on this conversation within our community.

Here’s just a few examples of how makeup and makeup artists can empower and inspire our generation:

Makeup and Makeup Artistry for yourself:

·         Self-expression

-          Finding your outlet – creating looks that truly express your identity and beauty that resonates from within.

-          Experimentation – no look is too “crazy” – being creative is an outlet to build confidence, skill, and technique.

·         Comfortable in your own skin

-          Feeling empowered and embracing your individuality (everyone is uniquely beautiful and shares their own individual story!) through self-expression, as above, will lead you to feeling comfortable and empowered in your own skin – remember, you always have the power to build your life in the way that you envision it!

-          Building relationships and connecting – sharing your self-expression in Makeup Artistry online (through your Instagram, YouTube, Facebook, or other social media networks – even our own Online Makeup Academy groups and communities!) provides an unprecedented platform where you can fully showcase your talents and individual expression, and in turn, inspire others to do the same. Finding “your tribe” and the groups that share your same passions and feelings can help to build lifelong friendships and a network of continued support that you can always turn to for confidence and self-esteem.

Makeup Artist profession:

·         Fulfilling your client’s vision/dreams

-          As a professional Makeup Artist you have a unique opportunity to provide your clients with the tools to help fulfill their own dreams. Makeup Artistry is a relationship driven job, and you will be fulfilling so many clients’ visions; always listen with an open mind, be available to them beyond offering your services, and allow them to express their own artistic expression and inner confidence through your artistry.

·         Fulfilling your own dreams

-          Your passion for creating beauty and sharing it with the world, and with your clients, is a dream of all professional Makeup Artists. Always strive to fulfill your own goals and dreams; network, build your community and clientele, and share your vision and voice. When you are working towards your goals and passions on a professional level, you will never feel that you are working a day in your life!

·         Inspiring others

-          Your friends, family, and community will notice your passion and drive; your artistry and dedication to building your craft is sure to inspire others to follow to fulfill their own dreams.

Makeup and makeup artistry is truly a community driven career, you will encounter so much inspiration as you pave your own path, and will in turn inspire others to follow in your footsteps of achieving their own goals and dreams! You will consistently work with a team of people that will either be your clients, friends, or inspirational creative outlets – together, through makeup, this support system of likeminded individuals will serve as the greatest empowerment throughout your life, artistry, and career!






When you’re just starting your career as a makeup artist it may take you more time to finish a makeup look than if you are a skilled professional with several years of experience. This is pretty normal, as with practice you will manage to eventually create the same look in a shorter period of time and figure out ways to increase your productivity, which will quickly become your signature tricks. 

Sometimes you may need to speed up your makeup application for a client depending on the project and time restrictions; imagine the situation when your client has only 30-40 min for her makeup to be complete and she wants the same full glam look she gets from you every time with a perfect application and blending! Or maybe you have booked a bridal party of 6-8 bridesmaids who need to be ready in 5 hours. All of them! What can you do?

You have to find ways that will make your work faster, more efficient, and most importantly without sacrificing the quality. Here are a few professional and time saving tricks to help guide you and make your work more practical as you take on more clients throughout your career:

1.          Remember that if you always have everything from your kit in the same order every time you’re doing a client’s makeup it will make it easier to find a certain brush, pencil, or any other product! Organization is a huge time saver.

  • It is very convenient to have all groups of products in one plastic bag (they are sold online or as a part of a makeup case/bag). Eye shadows in one bag, bronzers, blushes, highlighters, liquid lipsticks, etc. Brushes can be conveniently placed in the brush case in a certain order that you prefer (from first application to last is a great tip!)

2.          To save time for your client to choose a product color/type (lipstick, blushes, foundations, contour, eyeshadow, etc!):

  • Depot all of your products into a palette. They are sold by different companies ( is a favorite of ours!) and you can choose the one that will work best for you. A client that sees all of the available product colors/types at once will make a decision much faster than when you have to open every individual lipstick or other products separately.

3.          Doing eye liner on a client can sometimes be the most difficult process in makeup application, even for skilled makeup artists. Find the easiest and fastest way of doing it, for you and your individual application process and technique. It doesn’t necessarily have to be a gel or liquid eye liner:

  • Eye pencils sometimes are easier and faster to apply. Even when you apply it not so evenly the first time, you can go over it with a flat synthetic brush afterwards making the line smooth and maybe even a bit smoked out. Just drag the brush with the rest of the product left on it outwards prolonging the line and you will get a nice soft wing. Perfect eye liners made with gel or liquid products are really time-consuming and need practice – therefore this trick can really save you and your precious time!

4.          If the look your client is going for is still a sharp and edgy eye liner:

  • Use tape to perfect your angles for the perfect line. Just remember to stick it couple of times on your arm to reduce the tackiness (they also make cosmetic / styling tape - which we highly recommend over traditional tape!), then attach it at the right angle kind of prolonging the lower lash line outwards and it will be much easier for you to draw a perfect wing without taking a lot of extra time for perfection when applied completely freehand. After you’re done remove the tape and apply concealer if the tape budged some of your previous application.

5.          If your client is looking for a smokey eye but you are short on time:

  • Use cream eye shadow. You can take a soft brown color or even a color with shimmer to it and apply all over the lid, blend the edges with a synthetic brush, maybe apply a tiny bit of lighter eye shadow onto the center of the eye lid to add dimension, highlight the brow bone and inner corner, and your smokey eyes are done! It will definitely take much less time than to create smokey eyes by blending all these eye shadows in the crease creating a definition and ombré effect, and achieves a very similar application when complete.

6.          Applying mascara onto the natural lashes after false lashes are applied will save you time as well.

  • You will skip the step where you apply mascara first and then apply falsies. Second, after you applied falsies you need to press natural lashes into them to make your lashes more natural looking. This way, if you apply mascara after the falsies are on you will save time twice.

7.          If for any reason you have to go darker with eye makeup and you have already finished the look:

  • To save it from eye shadow fall out use Shadow Shields. Using a tissue in this case and press it every time you apply darker eye shadow will be very inconvenient and time consuming. Also, these shields can be used as a tape for the perfect wing we were discussing about above.

8.          If your client wants a look with glitter:

  • Do not apply loose glitter as it will be all over the client’s face and it will require additional time to clean any fall out. Instead, use a pressed glitter or a glitter in a tube (like a glitter eye liner). They will apply perfectly onto the eye lid without any fall out and will stay all day and night!

9.          Good light will save you a lot of time as you will see how you apply and blend products onto a client’s face right away, without the need to ask her to come “into the light” for you to see if everything looks good.

  • The top time saving tip? Invest in a good (and portable) lighting system. Especially if you work on site and do not know what the light will be in every job that you will have.

10.      Also working in a more comfortable position means that you will save energy and will be working faster than if you would need to bend all the time to the client’s face, you will soon get tired and even exhausted, your back will hurt, your hands may get shaky and makeup application can turn into something really hard to accomplish.

  • Get yourself a makeup chair (we actually recommend portable chairs from Ikea or other stores as they will be more comfortable and sturdier than a traditional director’s style chair). When a client’s face is on the level of your face it will make your work more pleasant and thus much faster (and you will feel so much better at the end of the day!). Always remember to take care of yourself, too!



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When it comes to choosing foundation for your client you have to be knowledgeable enough to offer the best option possible, especially when there is such a large variety available on the market! When selecting the best type of foundation you have to take into account many things:

·         Skin type of your client

·         Skin condition

·         Event (the lighting there, weather conditions, etc.)

Depending on these factors will help you to choose between traditional and airbrush makeup for your client.

Traditional makeup is a liquid, cream or powder type of foundation that you apply with fingers, brushes or sponge, while airbrush foundation is the one that is dispersed from a stylus pen connected to a compressor with a hose.

           · The first difference you can see is that an airbrush system is a touch free foundation application method which for some clients may play a beneficial role as they may prefer their faces to be touched with the least amount of brushes as possible.

            · A traditional liquid foundation is usually thicker in consistency (cream or liquid) while airbrush foundation is more lightweight (being silicone based or water based) and sits on your face like tiny pixels making your skin appear smoother! On the market right now there are still many more options for traditional foundations while for airbrush there is only a few. That is why sometimes women as well as makeup artists prefer traditional makeup over airbrush. It is more convenient for them to get the right shade and formulation as the variety and selection is much larger. As for airbrush you have to mix 2-3 colors together in 98% of the time to get that perfect match (which we do discuss throughout our Essential course at the Online Makeup Academy in the Bridal makeup module!). 

Some makeup artists may feel more comfortable with applying only traditional foundations, even though sometimes it requires much more time for application and blending of liquid than airbrush, the application is traditionally more familiar in technique.

           · Skin concerns: airbrush makeup usually requires an almost perfect complexion as it is really lightweight and will primarily cover to only even out your skin tone (if you, let’s say, have discoloration of any kind) just a little bit without dramatic changes. As a result this may not suit a client who has problematic skin, dark spots, acne, scarring or rosacea. Here you will have to cover them first using correctors or even a very thin layer of traditional foundation and then apply airbrush after to “seal it”, creating a perfect surface if your client prefers that airbrush application. If your client has texture on their skin, then more than likely you will also have to use primer under the foundation. Depending on the intensity of texture you will have to decide between traditional or airbrush foundation after the primer (or both)!

           · Staying power: it is believed that airbrush foundation will stay longer, especially if it is silicone based (a silicone base is meant to be smudge and waterproof), but with the experience of a professional makeup artist traditional makeup will stay put without budging within the same amount of time. Also to help both foundation types stay longer we have such helpers as primers, setting powders and setting sprays.

Among one of the main reasons why clients tend to choose traditional makeup application above airbrush is that airbrush is also much more expensive! The system itself, and the materials are not inexpensive, so a makeup artist who provides airbrush services usually charges more. Of course some clients will not be stopped by this with the knowledge that airbrush makeup application may photograph better, and if it is a bride having her once in a lifetime moment, or a model that needs makeup for a very important photoshoot, they will likely go with airbrush. Keep in mind that we also now have HD foundations and powders which also photograph very similar or even the same to airbrush. Of course, there is a chance for your client to have pictures with “flashback” as HD makeup contains silica which in flash photography may cause these white spots. HD makeup will photograph perfectly in the studio with soft boxes but not on the event where only flash photography is used. So again makeup artist’s experience and event lighting play a very important role in choosing the right foundation.

If your client is a model looking for a “bare face” makeup look, airbrush foundation will be a great choice. It is hard to blend traditional foundation to the level when it looks as natural as airbrush. If you are experienced with applying airbrush foundation, your client will leave with the most natural looking skin!

           · If we talk about skin types then airbrush will definitely not be a good option for dry skin! As it tends to pick up on any texture, and would make the dry skin look flaky. Traditional foundations can be found for all skintypes, so this may be the best selection for a drier skin.

         · Application: to apply airbrush foundation perfectly you need to practice a lot, as if you lack experience you may end up with not blended spots and it will be very hard or even impossible to fix it, in addition, if you didn’t let enough time for the airbrush to dry and will touch your client’s face you will ruin the foundation and to fix it you will have to wash it off and start all over again.

As traditional foundation is buildable, it is also easier to apply (we are also more familiar with using our brushes or fingers as the tools!): you apply it and blend with a brush or beauty sponge to the level you are satisfied with blending. You can go over it as many times as you want to make it look perfect!

Contouring as well as under eye concealer application with an airbrush system is also much harder than the same type of application with traditional foundation. However, as with anything, with necessary practice you will get there and can become an expert in airbrush as well! 

       · Cleaning: an airbrush system requires cleaning after each use! Otherwise the product in the gun (stylus pen) will get dry and you will never be able to use it again! As for traditional foundation you may clean your metal plate and brushes/sponges whenever you have time (between each client, of course, always sanitize in between appointments!), the product can be dissolved with makeup cleaning solutions even if it is dry.

         · Coverage: airbrush foundation can be buildable but not to the full coverage point that some traditional liquid foundations can. So if your client doesn’t wear makeup at all on a daily basis or has mature skin it is better to choose airbrush so that they do not feel as much makeup on their faces, and especially on mature skin, airbrush application will not accentuate fine lines and wrinkles as much as traditional foundations may. If a client asks for a full glam with heavy contouring? Then traditional foundation will be the best choice!

As a bottom line there are pros and cons of any type of foundation, and the final result depends on the makeup artist and his/her experience. So it is very important that if you offer certain services you are experienced enough in the actual application and can recommend your client the best option, always taking into account their needs, skin type, occasion, etc.